Description

Position Title:
Assistant Director, Digital Media

Position Type:
Regular

Hiring Range:

$77,600- $82,250/Annual;

Compensation will be based on education, experience, skills relevant to the role and internal equity

Pay Frequency:
Annual

A. POSITION PURPOSE

Santa Clara Law is seeking a creative, energetic, and self-motivated Assistant Director of Digital Media to bring our campus story to life through compelling photography, video, and written content. This on-campus position is ideal for someone who thrives in a dynamic environment, connects authentically with students and faculty, and knows how to turn everyday moments into engaging digital content.

As the Assistant Director of Digital Media, you will lead the strategy and execution of Santa Clara Law's brand identity, social media presence, and website design. You'll be the voice behind our social platforms - showcasing the spirit, people, and stories that make Santa Clara Law unique - while ensuring our digital channels reflect a cohesive, visually appealing, and user-friendly experience. This role serves as both a digital content strategist and hands-on creator, managing the School's website and social media platforms in collaboration with internal stakeholders and university partners. In addition, you'll oversee the creation and management of a suite of digital assets that support internal communications and marketing efforts across the law school.

This is a full-time position reporting to the Assistant Dean for Advancement.

B. ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media Management

• Lead the creation and execution of a comprehensive social media strategy that brings the Santa Clara Law brand to life across platforms such as Instagram, Facebook, LinkedIn, YouTube, BlueSky and others.
• Capture original photography and video content that showcases student life, academics, events, faculty stories, and alumni impact.
• Write engaging captions and posts tailored to platform-specific audiences and trends.
• Maintain a dynamic and forward-thinking content calendar to ensure consistent storytelling and brand alignment.
• Monitor engagement, performance metrics, and trends to optimize content and identify opportunities to grow reach and impact.
• Recommend and evaluate new social media platforms and tactics that expand the Law School's digital footprint and relevance to target audiences.
• Represent the law school at on-campus and regional events to capture and promote real-time content; occasional travel within the Bay Area may be required.

Website & Digital Content Strategy

• Serve as a key resource to law school stakeholders/web content owners in creating, editing, and maintaining digital content that aligns with University standards and brand identity.
• Develop and maintain web-based strategies that support the law school's marketing goals, ensuring consistency in presentation, accessibility, and user experience across all digital platforms.
• Create and implement website guidelines and best practices to ensure clarity, consistency, and accessibility for all contributors and users.
• Collaborate with the Law Digital Operations Manager on the overall website architecture, site structure, and navigation, while managing primary landing pages and homepage content, ensuring brand alignment and ease of use.
• Collaborate with University partners, Law Digital Operations Manager, and law school stakeholders/web content owners, and content creators to enhance and update the website, support content migrations, and implement redesigns.
• Develop and produce original video content to support key strategic initiatives - including engaging admissions videos, faculty scholarship and thought leadership features, student profiles, event coverage, and "day-in-the-life" segments - to showcase Santa Clara Law's vibrant, transformative learning community.

In collaboration with the Associate Director of Marketing and Communications, develop and execute a marketing strategy-with an emphasis on digital marketing-that promotes all law school programs in a way that advances the law school's mission and vision, and reaches intended audiences for purposes of recruitment, retention, engagement, advancement, rankings and reputation.

• Ensure SEO best practices are followed and digital content is optimized for search and usability.
• Analyze website performance and usage data to inform content decisions and platform enhancements.
• Participate in usability testing, site audits, and digital strategy planning as part of the Law School's strategic marketing team.

Branding

• Design branded templates and visual guidelines for lobby monitor signage, email messages, e-newsletters, and event fliers, consistent with the University's brand guidelines.
• Coordinate training sessions and develop how-to resources that empower faculty and staff to create consistent, high-quality digital content.
• Build and manage a centralized digital asset library and develop customizable media toolkits for use across the law school.

Other Duties

• Represent the Law School on campus-wide committees including the University Social Media Council. Collaborate with other campus counterparts in University Marketing & Communications , University Information Services, and University Auxiliary Services (including the campus bookstore) as appropriate.
• Serve as the liaison between the University's brand shop vendor and law school stakeholders.
• Stay current with digital and social media trends, especially in higher education, and bring fresh, innovative ideas to enhance digital engagement and storytelling.
• Other duties as assigned

C. WORK DIRECTION

• Reports to the Assistant Dean for Advancement.
• Provides work guidance to student worker(s) and vendors as needed.

D. QUALIFICATIONS

Education and Experience

• Bachelor's degree or equivalent work experience required with preference for multimedia, communications, journalism, marketing or related field.
• 3 years of experience, with a strong preference for candidates responsible for content creation (written and visual) for a business or business unit's online presence.

Knowledge

• Knowledge of digital storytelling techniques across web, social media, and video platforms
• Knowledge of content management systems (e.g., T4, BBIS, WordPress), and digital asset management tools
• Understanding of social media strategy, trends, and best practices for platforms such as Instagram, LinkedIn, Facebook, YouTube, Bluesky and others.
• Strong grasp of branding principles and visual identity standards, especially in higher education
• Knowledge of design tools such as Canva, and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign)
• Understanding of Search Engine Optimization (SEO), user experience (UX), and accessibility standards
• Knowledge of analytics tools (e.g., Google Analytics, Sprout Social, and native social media insights) to measure performance and inform strategy
• Awareness of current trends in digital communication and higher education marketing

Skills

• Excellent visual storytelling skills, with the ability to create compelling photo, video, and written content
• Strong writing and editing skills tailored for web and social media audiences
• Proficient in HTML/CSS and comfortable working within web content management systems
• Skilled in using design templates and creating branded content for digital signage, newsletters, email campaigns, and social media
• Ability to develop, document, and share digital guidelines and toolkits for broader campus use
• Competent in managing a content calendar and scheduling tools (e.g., Sprout Social, Smartsheet, Calendly, Asana)
• Ability to train, guide, or support stakeholders in creating and maintaining digital assets
• Strong project management and time-management skills

Abilities

• Ability to think strategically and execute tactically, balancing creativity with consistency and brand alignment
• Ability to collaborate effectively with a wide range of stakeholders, including faculty, students, staff, and university partners
• Ability to manage multiple digital platforms and prioritize competing deadlines
• Ability to collaborate cross-functionally with law school stakeholders, university partners, and student associates
• Ability to turn everyday campus moments into compelling digital content that builds community and engagement
• Comfortable representing the law school at events and capturing live content in dynamic environments
• Ability to maintain accuracy and attention to detail while working in a fast-paced, deadline-driven environment

E. PHYSICAL DEMANDS

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.

• Considerable time is spent at a desk using a computer terminal.
• Will be required to travel to other buildings on the campus.
• May be required to attend conference and training sessions locally and out of state.
• Will be required to occasionally travel to outside vendors or partners, including media sites.
• Will be required to work occasional nights and weekends to cover important news and events.

F. WORK ENVIRONMENT

The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.

• Typical office environment.
• Mostly an indoor office environment with windows.
• Offices with equipment noise.
• Offices with frequent interruptions.
• Some outdoor events.

Telecommute

Santa Clara University is registered to do business in the following states: California, Nevada, Oregon, Washington, Arizona, and Illinois. Employees approved to telecommute are required to perform their work within one of these states.

EEO Statement

Equal Opportunity/Notice of Nondiscrimination

Santa Clara University is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, ethnicity, national origin, citizenship, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, marital status, parental status, veteran or military status, physical or mental disability, medical conditions, pregnancy or related conditions, reproductive health decision making, or any other characteristic protected by federal, state, or local laws. For a complete copy of Santa Clara University's equal opportunity and nondiscrimination policies, please visit the Office of Equal Opportunity and Title IX website at https://www.scu.edu/title-ix/.

Clery Notice of Availability

Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please visit the Campus Safety Services website. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.

Americans with Disabilities Act

Consistent with its obligations under the law, Santa Clara University will provide reasonable accommodations to applicants and employees with disabilities. Applicants who wish to request a reasonable accommodation for any part of the application or hiring process should contact the Department of Human Resources ADA Team at hraccommodations@scu.edu or by phone at (408)554-5750.